Houchens Food Group Appoints New Leadership

Published on
October 15, 2026

Houchens Food Group, Inc. (HFG) announces three leadership appointments. These appointments support HFG’s long-term strategy by strengthening leadership across key areas of the organization and positioning the company for continued growth.  

Tracy Worley will serve as Executive Vice President of Retail Operations – Hardware Division, Greg Morris as Vice President of Operations – Hardware Division, and Ben LaForest as Vice President of Real Estate & Store Development. 

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Tracy Worley – Executive Vice President – Hardware Division 

Worley has dedicated more than 30 years of his career to Houchens, beginning in the grocery division before transitioning to hardware 12 years ago. During his time with HFG Ace Hardware, he has played an instrumental role in the division’s significant growth, expanding from five grocery/Ace combination stores to 56 locations today. 

Throughout that growth, Worley has remained focused on building a strong organization positioned for long-term success. His willingness to invest in new technology, embrace new ideas and build a talented team of operators has helped shape HFG Ace Hardware into the thriving division it is today. At the heart of his leadership is a genuine investment in the success of the business and the people who make that success possible. 

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Greg Morris – Vice President of Operations – Hardware Division 

Morris brings more than 30 years of experience in the hardware industry to his new role. Since joining HFG Ace Hardware a little over three years ago, he has played an important role in the continued growth and success of the division. 

With an extensive background in retail operations, Morris is passionate about building strong teams and developing leaders at every level. His experience, operational knowledge and commitment to helping others grow have made him a valuable member of HFG Ace Hardware’s leadership team as the division continues to expand and prepare for the future. 

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Ben LaForest – Vice President of Real Estate & Store Development 

LaForest brings more than 25 years of experience leading store development functions for brands across the general merchandise, pet, optical and restaurant sectors. His background includes leading high-performing real estate, design, construction, and facilities teams for large international retailers, start-ups, and franchise systems. 

His broad experience across multiple industries aligns well with HFG’s diverse brand portfolio and continued growth. In his role, LaForest will continue to support the company’s real estate and store development initiatives across its operations. 

LaForest is a graduate of Clemson University with a degree in Finance and has spent much of his life in Wisconsin and North Carolina. He now calls Bowling Green, Kentucky, home, where he and Julie enjoy the area’s arts, culture and natural surroundings. 

HFG congratulates Worley, Morris and LaForest on their promotions and looks forward to their continued leadership as the company invests in its people, brands and communities. 

 

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